Why Beautiful But Dumb?

Good information architecture balances a lot of competing elements: design, business needs, marketing needs, stuff the CEO wants, things the tech department wants to try out, and user needs. Without IA ,the web, and the world, tends to start drifting towards what looks cool (the beautiful part) in favor of being smart (hence the dumb part).

Friday, February 11, 2011

Because I like to check Twitter while I'm driving

The other day I noticed that my local car wash is now on Twitter, so this gem from Things Real People Don't Say About Advertising seems apt.